Mass Media

Topics: Mass media, Human sexual behavior, News media Pages: 9 (1700 words) Published: August 22, 2013
Understanding the current reality

1a. What does the term “the mass media” refer to?

• Refers to all media technologies which are used for mass communications.

• Organisations which control there media technologies.

1b. Which examples of the mass media would you categorise as “traditional media” and which as “new media”?

• Traditional media

o Television

o Newspaper

o Magazine

o Billboards

o Radio

• New Media

o Internet

o Mobile device

o Interactive television


o DVDs

o Online games

1c. What do you understand by the term “social media”?

• The means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.

1d. What might be the purpose of the mass media to different groups of people?

• Bloggers uses mass media to share information and views.

• To communicate or interact with other people globally and to keep in touch with friends.

• For entertainment purposes, such as watching videos or playing games.

• Businessmen do business online and use these social networking sites to respond to customer queries.

• For the government to promote their plans for the county.

• Reporting of latest news.

• Reporting of findings or research results done by researchers.

1e. What factors might have given rise to the need for censorship?

• The need for the removal of materials that are obscene or morally questionable.

• To prevent free expression that might foment rebellion and to exert control over the populace, Governments hold back information from their citizens.

• The need to counter espionage, keep military intelligence and tactics confidential away from enemies.

• The publishing of information that portrays one’s business or business partners in a negative light might cause editors in corporate media outlets to intervene.

• There were incidents in the past where media reports have caused racial riots and the shedding of blood thus the need for censorship may not allow such incidents to occur.

1f. What are the concerns arising from a lack of or an excess of censorship?

A lack of censorship

• Parents are worried for the corruption of children (violence, sexual content, profanity).

• Offensive material (racism, sexism, etc) may surface on the Internet.

• May lead to military information being exposed that could be used by enemies.

An excess of censorship

• It may hinder the ability for some people to freely express their views and beliefs.

• Hinders one’s rights to freedom of speech.

• Citizens are being kept in the dark from the current affairs.

1g. How have new forms of media added complexity to the issue of censorship?

• New media promotes active democratic participation which increasing censorship would quell.

• Censorship in the new media is much more a difficult task compared to that of the traditional media, as the government cannot control articles being spread in the social media.

• With additional platform of media, it is difficult to managed items being properly censored.

• Constant addition of new forms of media to the long list of media that already existed, hence the rate of censorship is slower than the rate of new media surfacing.

Recognising the different perspectives

2a. How is the accuracy and reliability of the mass media perceived in different societies?

• In third world country, their mass media maybe accurate but unreliable.

o As their technology is not that advanced;

o it requires more time.

o Hence the articles they release may have been delayed.

• In industrialised country, their mass media may be reliable but inaccurate.

o Many newspapers and television...
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