Topics: Management, Economics, Value added Pages: 1 (273 words) Published: December 10, 2013
Goals ordinary determine the direction that the organization will take over the  long term and not always very specific. Specific goals help make organisation to define and set clear target, which are then measurable against actual performance and give the opportunity to take corrective action. Goals usually have four types: operational goal, product goal, consumer goal and secondary goal.  Consumer goal:This goal can improve efficiency drive revenue growth create a more valuable portfolio of businesses retain an excellent team with a strong culture and manage the firm’s reputation For keeping our old consumer and finding new consumer, we offers several value added services, likely, valets to assist the passengers in boarding the plane, delicious food and all-sided services and entertainment. But at prices that as much as the economy class of its competitors. And we should as much as possible to use green resources. Operations goal:this goal can providing outstanding quality product diversification Through the team work improve efficiency. There is a clear division of labor, such as middle, junior managers, Senior Management employees. But the labors have the same goal that is earning higher profit and efficiency. Service goal:This goal can Supplying a product or service that meet market and consumer demands. the SA’s plan, upon the level and quality of service output, is made us know that they want to provide a satisfactory service and additional value service. Secondary goal: this goal has been set by organization which is not the most important for company but we want to achieve in future. SA wants to enhance the country’s economic development and increase social responsibility.
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