Intercultural Communication in Phoenix Management Services

Topics: Communication, Culture, Cross-cultural communication Pages: 7 (2144 words) Published: August 21, 2013
Intercultural Communication in Phoenix Management Services

Vanessa Rodriguez

BUS600 Management Communications with Technology Tools

May17, 2013

Dr. Frank Czarny

Intercultural Communication in Phoenix Management Services

Intercultural communication is known as the base for international business. This paper will analyze intercultural communication focusing on Phoenix Management Services which is an organization with multicultural people. I think I can bring strategies to increase their intercultural communication skills so that they can intermingle with other individuals from any part of the world. Literature Review

I will begin by examining the history of intercultural communication and examine some of the theories by researchers. The study of intercultural communication was initiated by Edward Hall and others followed suit in the 1950’s. Hall is regarded as the founder of intercultural communication which he initiated in 1951, when he started working at the Foreign Service Institute. The Foreign Service Institute was then in charge of handling cultural information in the United States. Intercultural communication did not have any resources for use in the 1960’s (Condon & Yousef, 1975). It is in the 1970’s that sources, journals and societies specializing in intercultural communication emerged. Hall looked at communication using the concept of low and high context messages depending on the importance of the context of the message. In a low context message the information in the message is explicit with no unspoken or implied information. While in the high context message most of the meaning is understood and passed on by the circumstances, relationships and non-verbal messages (Hall, 1976, Habke & Sept, 1993). In the low context cultures, everything is communicated by explicit information while in a high context culture communication depends on the subtleness and circumstances. This theory by Hall lowers the chances of causing offense in intercultural communication for if one has a view of a culture; they are able to take measures to adjust to another culture thus improving the chances of precise communication (Hall, 1976)

Other researchers who have contributed to the intercultural communication theory are William Gudykunst and Young Yum Kim. As a navy specialist deployed in Japan, Gudykunst came up with he theory on intercultural communication while training others. Kim’s interest in communication aspects of the cultural adjustments of immigrants stems from growing up in Korea and immigrating to the United States. The two focus mainly on theoretical issues on intercultural communication. They think to understand the process of intercultural communication and improve on it effectiveness, there is a need for conceptual tools to understand what is happening (Gudykunst & Kim, 1997). In their theory they clearly show that all communication is in some sense intercultural. For instance the difference between one interacting with a colleague at work who shares their ethnicity and language, and their interaction with a visiting person who shares neither is not a qualitative difference, but merely a question of the degree of strangeness. This theoretical admission is important because Gudykunst and Kim downgrade ethnicity by paving the way for a distinct understanding of culture operating at every level.

Gudykunst and Kim propose four categories of culture-relation influences on the communication process. There are the cultural influences which include rules, norms and values. They classify norms and rules as sets of expected behavior for particular situations (Gudykunst & Kim, 1997). Socio-cultural influences which also include norms, rules and values are keyed to social roles such as an employer or doctor and not to situations. Psycho-cultural influences are those gained by our personal experience and psychological makeup and not from our culture or society....

References: Condon, J. C. & Yousef, F. S. (1975). An Introduction to Intercultural communication.
Scollon, R. & Wong Scollon, S. (1995). Intercultural Communication: A Discourse Approach.
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