Strategic Audit of Harley-Davidson
Case 16 Strategic Management MGMT 436 Group 5
Current Situation (Jw Hayes)
A. Current Performance 2008
Revenue 2008 $5.59 billion down from $5.73 billion in 2007 Net Income $654.7 million down from $933.8 million in 2007 Earnings per stock share $2.70 down from $3.74 in 2007 Motorcycles sold 303,470 down from 330,619 in 2007
B. Strategic Posture
We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.
We fulfill dreams inspired by the many roads of the world by providing extraordinary motorcycles and customer experiences. We fuel the passion for freedom in our customers to express their own individuality.
Get Cost structure correct Obtain funding for Harley-Davidson Financial Services Invest in the Harley-Davidson Brand
Customers for life….
Harley-Davidson values the deep emotional connection that is created with our customers through our products, services and experiences. We are fueled by brand loyalty and trust that our customers place in us to deliver premium
quality and the promise of a fulfilling lifetime ownership
experience. We exemplify this commitment by embracing a culture of personal responsibility and stewardship for quality in everything we do.
2. Corporate Governance (Jw Hayes)
A. Board of Directors
DIRECTORS JOB TITLE Senior Advisor to Providence Equity Partners President, Allen Enterprises, LLC NOMINATING AND HUMAN CHAIRMAN CORPORATE RESOURCES OF THE DATE OF BOARD GOVERNANCE AUDIT COMMITTE OTHER BOARD COMMENCEMENT COMMITTEE COMMITTEE E DIRECTORSHIPS Fiduciary Management BCE Inc. Heidrick & Struggles International Inc. Evercore Partners Inc.
Barry K. Allen
Richard I. Beattie
Chairman of Simpson Thacher & Bartlett LLP
Chairman of the Board Jefferey L. Bleustein Harley-Davidson, Inc.
Jun-97 Akamai Technologies, Inc. Oracle Corporation. Ironwood Pharmaceuticals , Inc.
Executive Chairman, Akamai Technologies, George H. Conrades Inc.
Judson C. Green
Vice Chairman, NAVTEQ
DreamWorks Animation. Aon Corporation.
Donald A. James
Co-founder, equity owner and Chairman and Chief Executive Officer of Deeley Harley-Davidson Canada/Fred Deeley Imports Ltd. Former Non-Executive Chairman of ClubMom, Inc.
Sara L. Levinson
Macy’s Inc. WESCO Intn’l Inc. EQT Corporation. American International Group, Inc. HFF, Inc.
George L. Miles, Jr.
Chair, Chester Engineers, Inc. Chairman of the Board, GlobalFoundries Inc. President and CEO, Harley-Davidson, Inc. Chief Executive Officer and Chairman of the Board, Puma AG
James A. Norling
X CFO HarleyDavidson
James L. Zeimer
Puma AG. PPR.
Names Motor Company Corporate Officers James L. Zeimer Thomas E. Bergmann Gail A. Lione
Title Leadership Harley-Davidson, Inc. President and CEO Executive VP and CFO VP, General Counsel and Secretary
Names Kathleen A. Lawler Lara L. Lee Matthew S. Levatich Gail A. Lione James A McCaslin
Title VP, Communications VP, Enthusiast Services VP, Materials Management VP, General Counsel President and COO Managing Director, Asia Pacific and Latin America VP & Director, Styling VP, Controller VP, Human Resources GM, General Merchandise VP, engineering Managing Director, HD Europe VP, Customer Relationships and Product Planning Financial Services Leadership VP, Operations, CFO VP, Chief credit and Administrative Officer President Company Leadership Chairman and Chief Technical Officer President and COO
James M Brostowitz Joanne M. Bischmann David P. Bozeman James M. Brostowitz Leroy Coleman Rodney J. Copes
Please join StudyMode to read the full document