Great Canadian Dollar Store

Topics: Retailing, Variety store, Wal-Mart Pages: 2 (535 words) Published: August 21, 2013
The Great Canadian Dollar Store
A SWOT Analysis by
Amanda Bird

Company History
Great Canadian Dollar Store was established in 1993 by founders Bud and Vivian Walker. Their vision was a network of bright, clean, friendly dollar stores – a place where you would want to take your mother or your grandchildren. Together with their family and energetic representatives across Canada, they succeeded in building a successful network of franchised stores. Great Canadian Dollar Stores sell a variety of products at really (really) good prices. We've carved out a market niche pricing most products between $1.00 and $3.00 and providing customers with Extreme Value®. Great Canadian Dollar Stores offer these great prices in bright, clean, tidy stores with a focus on customer service. Organizational Strengths and weaknesses

-          In the highly contested retailing arena, many players compete for the lead. One would think that retail giants like Wal-Mart or Costco would dominate the market. However, in the past few years, it’s Dollar Stores like Great Canadian Dollar Store or Dollarama that have taken the advantage, with share gains significantly higher than the ones provided by other retailers (Supermarkets, Drugstores, Discounters, etc.). The concept is one of the most differentiated within retail today, in my view. Dollar stores price their products 20% below supermarkets and drugstores, yet offer equal or better convenience -          The above mentioned strengths derive, amongst other factors, from the sector’s solid business proposal: low operation costs and prices for public, convenient locations, small-box format stores for a more comfortable shopping experience and a targeted customer base. All these elements compose an appealing scenario for investors, as growth opportunities continue to exist and arise. Weaknesses

-          Dollar Stores´ sales appear to be correlated to fuel prices. Increasing fuel prices imply not only greater operational...
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