Effects of Mass Media
At a steady pace, mass media progressed over time; new emerging technology is changing the way people view the world. Before, the modern forms of media came to pass, people viewed media through verbal interaction and writing. Today, media is seen in many forms: television, radio, cellular devices, Internet, satellites, newspapers, and many more. To understand mass media completely, the focus must shift toward the major developments in the evolution of mass media in the last century, America’s influence from the major developments, the meaning behind media convergence, and the implications toward everyday life.
In the last century, the evolution of mass media advanced rapidly. During this time, many developments surfaced some developments more than others. Throughout the expansion of mass media the telegraph, telephone, and radio emerged. The telegraph and telephone were a method of long distant communication transmitted through wires to receive and give information. Radio sent out information to places unreachable by wires from a telegraph or telephone. Using the radio, telegraph, and telephone as forms of communication allowed newly developed nations to inflate their military, financial power, and broadcast information in expedient time. In the past people used phonographs a musical instrument as another means of mass media. As middle-class individuals and families started to grow sociably and financially their leisurely interest peaked. Newspapers and magazines merged together to make communication more advanced and effective. Newspapers and magazines became another source for individuals to locate information. Television and film is another major development of the last century, which brought about many changes. Television allowed everyone a visual picture of the circumstances going on around them through informational and entertainment news. Film simply enhanced the visuals and effects of what people saw on regular television. Bigger and brighter than television, creativity and creative direction was more acceptable in film. Thus far, the Internet is the biggest mass media development people have seen in the last century. Other ways to communicate emerged because of the persistent efforts of creators. E-mail, instant messaging, web chatting, social networking, and advertising connect to the dynamics of the Internet. Over the progression of time, society has relied heavily on the Internet to stay connected to family and friends. The Internet also plays a pivotal role in people’s access to reliable and resourceful information. The discovery of new information is approaching as mass media will continue to grow exponentially.
The developments of the last century placed information in the palm of society hands. Not only did the improvements of the last century influence American culture, but also these advancements changed individual’s assessment and outlook on the world. Today, the use of the telegraph no longer exists. The telephone is still a functioning electronic communication device many people continue to use. With the innovations of technology, society uses cellular and smart phone devices for prompt response. Owning a cellular device or smart phone allows people to stay connected to family, friends, personal, and business matters. Smart phones give individuals the option to send e-mail, text messages, instant chat, and picture mail, as another way to interact with each other. Face-to-face contact is less commonly seen due to the progress of cellular devices. The radio evolved into a broad communications system. The structure of radio continues to supply people with information. The demand for diversity in information changed; everything from sports news, live feed games, music of many genres, religion stations, radio shows, local news channels, and advertisements...
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Hobbs, R. (2011, May/June). Empowering Learners with Digital and Media Literacy. Knowledge Quest, 39(5), 12-17. Academic Search Complete.
Campbell, R., Martin, C., & Fabos, B. (2012). Media and Culture: An Introduction to Mass Communications (8th ed.). Retrieved from The University of Phoenix eBook Collection database.
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