Economic Growth and Nestle Ghana Limited

Topics: Economic growth, Economics, Food Pages: 4 (1249 words) Published: May 8, 2012
Nestlé Global is a Swiss company, founded in 1866 by Henri Nestlé. Nestle is undoubtedly one of the most proficient food companies not only in Ghana but all over the world. Nestlé is the largest food and beverage company in the world. It is also well on its way to becoming world leader in nutrition, health and wellness. Nestlé markets its products in 130 countries across the world. Nestlé manufactures around 10,000 different products and employs some 250,000 people. The employees all over the world have finagled to retain their standards to the most high-pitched level possible in their individual markets. They have made sure the products of Nestle are definitely the best to use. Nestle has an assortment of products to offer and they are all the best of their types. Their products include Baby foods, Bottled water, Cereals, Chocolate & confectionery, Nescafé, Chilled and frozen food, Dairy Carnation, Food service Chef, Healthcare nutrition, Ice cream, Pet care, Sports nutrition, Weight management etc. Four simple words are used to describe what Nestle believes in and what they offer consumers around the world: “Good Food, Good Life“. For this report, the main concern is to study and strategically review Nestle Ghana Limited in regard to its external analysis, taking into account its environmental factors, and access its effect on the company. Information was gathered through the internet, books, journals and personnel. 2.0 EXTERNAL ANALYSIS - ENVIRONMANTAL FACTORS

Environmental influences and trends can be thought of as layers around an organisation. The most general layer is the macro-environment where an understanding of political, economic, social, technological, environmental and legal (PESTEL) can provide an overall picture of the variety of forces at work around an organisation. Understanding the key components of PESTEL is essential to an organisation...
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