Case Manchester United Fc Exploring Strategy

Topics: Stakeholder, Malcolm Glazer, Manchester United F.C. Pages: 4 (1384 words) Published: October 2, 2012
Case: Manchester United FC

Identify the different forms of ownership that might be adopted by MUFC and how these might lead to different expectations. Stakeholder expectation is the third influence on the purpose and strategy of an organization. That's a challenge because there are likely to be many stakeholders, with different expectations. Therefore, managers need to take a view on: 1. which stakeholders will have the greatest influence; 2. which expectations they need to pay the most attention to & 3. to what extent the expectations and influence of different stakeholders vary (Johnson et al., 2011: 139-146). To answer the question correctly, I will do two things. First, I will outline the different forms of ownership. Second, for each form of ownership I will make an overview of which stakeholders will have the greatest influence, and what expectations those stakeholders have.

There are four different forms of ownership which might be adopted by MUFC, which will be outlined below. First, at least 51 percent of the club could be owned by the members. Examples of this form of ownership are all the German football club and Real Madrid and Barcelona. Obviously, in this form the members will have the greatest influence. As said in the case study, the average fan has little interest in the finances as long as the trophies keep rolling in and the club signs top players playing exciting football. However, some fans do not like the way the club is run, because of the growing dept and the development into a multinational business (Johnson et al., 2011: 601). Whenever this form of ownership is adopted, the expectations will change. They won't care that much about profit, but more about winning the game.

Second, a club could be lucky enough to have rich benefactors who proved funding at zero cost. Examples of this form are the Blackburn Rovers (supported by the legacy of Jack Walker) and Chelsea (sponsored by the billionaire Roman Abramovich). In this case,...
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