Advertising and Leo Burnett

Topics: Advertising, Corporate governance, Chief executive officer Pages: 4 (1208 words) Published: July 3, 2013
1.0Introduction
First of all, an advertising agency is uniquely and meaningfully from the client, provides an outside point of view to the effort of sell clients ' products or services. Besides that, an agency also can deal with overall marketing and branding strategies and promotional activities for its clients, for the example of Leo Burnett. Leo Burnett is Malaysia's leading international advertising agencies through about 95 offices in almost 85 countries, is owned by advertising conglomerate Publicis (leoburnett.com, 2013). It also helped create some of the top consumer brands such as Kellogg's Frosted Flakes cereal and Tony the Tiger icon. The clients of Leo Burnett are Maybank, Petronas, Hotlink, Maxis, Taylors’ college, Marlboro and so on. They are all about that special connection between brands and consumer. Their mission is the "best in the world, without exception, in brand buyers turning into brand believers," and will not be using its proprietary brand of belief systems. According to Stephen Gatfield, their vision reflects his personal brand-building expertise and constant enhancements will ensure that its customers get a higher return on the deal in advertising. Based on the research, Leo Burnett won the Overall Agency of the Year 2012 at the Advertising and Marketing Awards Malaysia. 2.0Description of job titles and functions

The top of agency is usually led by a CEO, 2 junior presidents, and some different functional area such as executive creative director, managing director, chief operating officer, and chief executive officer.

2.1Executive Creative Director

Leo Burnett has some of the most important key accounts in the world, for the example Yasmin Ahmad. She was a talent film director, writer and scriptwriter from and was also the executive creative director at Leo Burnett Kuala Lumpur. She worked at the company for 51 years, since 1958 to 2009. She brought some of the national oil company and the most remarkable advertisements...
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